of shopper trust into brands. Not respecting it is misleading,.....
.... even could be qualified as a deceptive advertisement.
These important and implicating reasons did motivate users of Hipercom Multi-channel promotions monitoring solution, to ask for instant alerts, when any pictures of their SKU does not correspond to a referring catalog.
The integrity of the pictures is one of the 7 indicators that the e-marketer and the manager category of the merchant sites must monitor daily for the control of the value of its brand.
Download for free the e-store audit best practices white paper, to learn more.
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