You are responsible for a category and your P&L also depends on the impact of your promotional actions. The trade-off between margin and the "wow effect," is...
.... often a chaotic, because you do not attract flies with vinegar.
What is the appropriate proportion of promotions to be supported, dramatized by an additional promotional mechanism?
How do your competitors perform?
What are the practices in other countries?
The 2018 study for Eastern Europe and CIS region; compared, for the category non-alcoholic beverages, the share of promotions supported by an additional mechanism.
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