With the help of the Hipercom multi-channel promo monitoring solution, our partners have an aggregated overview of ....
market trends, by categories. They may thus have an action plan based on a weighted analysis, rather than reacting to the competitor's last promo leaflets.
In 2018 we conducted a 24-month comparative study for a global soft drink brand in 8 countries. We discovered patterns on the use of -30% or -50% depending on the market's situation...
This example shows that there is an average reality for each country and for each category, which evolves according to the economic background.
Download this case study for free and learn more about the industry practice with communicated discounts. There could be some adaptable tricks to your business.
We wish you a profitable read.
Does this post inspire you? Thank you for sharing.
Do you agree? Disagree? Your experience is valuable: please comment.