October saw grocery retail heavyweights Tesco and Sainsbury struggle under a fierce attack of almighty discount chains. Poor sales forecasts have forced big player to revise their strategies in an attempt to woo customers spoilt by cheap deals. Harsh reality calls for brutal measures, such as radical price cuts.
Google Glass and grocery shopping seem to have a bright future ahead of them as this seemingly futuristic device wins over more enthusiasts among shoppers. Some of them tout Google Glass as a brilliant tool to generate grocery lists, while others use it to hunt for better deals.
3D printing for masses is no longer a sci-fi concept. Pretty soon all consumers will be able to print out a teapot, towel holder or an ashtray at home instead of making a trip to a supermarket. While this is great news for consumers, stores fret about their shrinking profits. But is a 3D printer a threat to retail or, quite the contrary, a brilliant opportunity?
In a never-ending battle for bigger sales and a larger market share, marketers and retailers keep on thinking what strategy to adopt to boost their brands. Times are tough and retailers are desperate for tips to spend their limited resources in the most effective manner. That is especially true when it comes to a key element in any retailer's array of tools designed to drive customer traffic, otherwise known as promotions.
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