List of blog entries

Casinos were early adapters, experimenting with scent as they fought to neutralize cigarette and cigar smoke that chased gamers away. They were followed by retailers, increasingly using ambient scents to induce shoppers to stay longer and spend more. Welcome to the world of scent marketing. Beyond just creating a pleasant environment, the nascent scent marketing industry uses fragrance to tap into memory and emotion to strengthen brand identity.

Imagine a world without crime, where state-of-the art technology helps identifying suspicious individuals even before they do something naughty. A bit like Minority Report but without creepy psychics floating in swimming pools. A world where smartphones and technologies used for video game consoles are more efficient in busting perpetrators than your typical donut-munching cop. Sounds futuristic? Well, you will be surprised, but some of these apparently wild ideas have already found their fervent supporters. One of them is Singapore's Ministry of Home Affairs.

Back in the day, people would get attached to a given brand for years. Nowadays, brand loyalty is much harder to find. Has a change in social patterns led to a rise of a new, fickle consumer?

There is a saying that a picture is worth a thousand words. In retail, a point of sale is worth many minutes of prime-time TV advertising.