We live in the digital age, yet traditional means of communication remain unbeatable when it comes to marketing, reveal the findings of a survey* by OpinionWay for Wincor Nixdorf. Top performing levers of marketing include promotional leaflets and WOM, both better perceived by clients than other marketing efforts.
Innovate or die. This modern age rule applies in retail, too. Fighting for survival in the digital world, brick-and-mortar stores are more than happy to pick startups’ brains on innovative ways to make a difference on the market, including such novel inventions as wearables, AR or beacons. Welcome to a store of the future.
Imagine using an eye-tracking technology within an application to get a better idea on how to enhance your customer’s experience and advertise more effectively. Sounds like a fantasy? Not anymore. One of the cosmetics companies shows us how it’s done.
According to the survey by Ipsos, consumers depend on promotional leaflets which they use first and foremost to track promotions. That said, there are several categories of leaflet readers, each with a different set of expectations.
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