List of blog entries

While promotional activity continues to increase, profitability seems to be winding down. A study by Nielsen reveals areas where brands may improve their performance.

Among retailers’ multiple problems is free shipping. Spoiled by some online stores, consumers will not hear of a paid delivery and even expect to be able to return unwanted items for free. A trend that is unlikely to disappear any time soon, free shipping eats into retailers’ bottom line.

With Gen C of connected consumers now dictating the rules of the retail game, traditional stores seem to have little to offer. The bricks’ perennial argument of “look, touch and feel” is losing power in the face of a growing popularity of showrooming. Should traditional malls be pronounced dead? Or perhaps in-store shopping can be made cool again?

Knowing your readers is key to successful development of a promotional leaflet which ultimately helps boost your sales. Recent survey provides an up-to-date profile of an average fan of digital advertising.