Dubbed "Gen Y", Millennials will account for half of France's active population in 2020. Understanding needs and preferences of the world's first truly digital generation will be crucial to the food processing sector. Time to find out whether we really know what makes them tick.
2017 was the year marked by a growing number of traditional store close-downs and a rapid rise of e-commerce. While online sales boomed, with Millennials more than eager to put bricks and mortar in a coffin, some retailers went to great lengths to re-invent the traditional in-store experience and breathe new life into a struggling industry. Here is a quick recap of last year's promising innovations in the traditional retail sector.
Plummeting profits, shrinking margins and eroding customer loyalty – being a retailer nowadays requires lots of pluck. And while most retailers fully realize the need to change to be able to compete in this disruptive environment, they are often clueless as to how adapt to a new reality.
Music makes part of everyday life of 9 out of 10 French respondents, reveals the study by Mood Media and Sacem. While 71 percent of stores claim to play music for their customers , nearly 33 percent still show some reticence in that regard. This reluctance seems quite surprising, given the fact that in-store music improves the brand’s image in the eyes of an impressive 70 percent of consumers!
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