Back in the day, people would get attached to a given brand for years. Nowadays, brand loyalty is much harder to find. Has a change in social patterns led to a rise of a new, fickle consumer?
There is a saying that a picture is worth a thousand words. In retail, a point of sale is worth many minutes of prime-time TV advertising.
The concept of fixed costs is a relatively recent phenomenon. Centuries ago, prices of goods were negotiated face-to-face between a buyer and a seller. Uniform prices were born at the same time as railroads and canal systems, which allowed for wider distribution of products. But pricing is on the verge of a new revolution. Given market circumstances and economic factors, marketers of the future will offer special personalized deals, with prices calculated in real time for every purchase.
Desperate to outperform last year results, the majority of retailers expect their revenues to represent profitable growth. But is this still a tenable option?
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