Eight years ago, the financial crisis shook the world economies. It also changed consumers' spending patterns. Big spenders have been replaced by penny pinchers - the most unwelcome shift for retailers.
Over the last ten years, Global Data Synchronization (GDS) has evolved into a standard practice for businesses to share product data. GDS significantly improves the accuracy of product data, increases the speed to market for new products and reduces the costs in the supply chain. A worldwide expansion and product synchronization across regions is becoming more common. As proof to the widespread adoption, the use of GTINs (Global Trade Item Number) continues to expand and the Global Registry has reached 7 million.
Obtaining marketing information through facial expression could be the next big thing in advertising. It may help to avoid so-called zombies, i.e. logos, images or taglines on packaging that shoppers subliminally dislike or simply ignore. Resembling a bulky pair of specs, a device called an eye tracker can record the user's eye movement, revealing the spots where the person's gaze stays for longer or is rapidly averted in disgust or confusion. Next big step? Development of mainstream consumer gaze technologies for real-life users.
Following a massive success of e-commerce and mobile commerce, insta-commerce has made its way into the hearts of social media-savvy consumers. Proof: the number of brands selling their goods via Instagram and Pinterest is on the rise.
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