How to seamlessly merge virtual and real worlds to make customer's journey a memorable experience? Hell-bent on finding the answer, the retail industry surprises with new ways of wooing an increasingly demanding consumer. Case in point: Carrefour's smart strip lights that guide shoppers to tailored special offers.
E-commerce may be booming, but traditional stores must not panic. Clever re-invention and learning from the success of online ventures can put bricks back on the retail map. If things go well, retail may soon be heading back to bricks and mortar.
Are old-school retail companies facing hard times? With more of retailers' sales happening online or via mobile and shipping straight to home, large retail chains are closing more of their stores. Meanwhile, retail startups are booming.
The best way to boost brand's or producer's promotional strategy is to get more than a sneak peek into its competitors' game plan. Easier said than done? Not necessarily, if you reach for one of HiperCom's trend books that unveil the secrets of other market players' promotional tactics. Briefly, they contain all the information you may need to build an effective promotional strategy and outsmart your market rivals.
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