Enhanced, next-generation barcodes, RFID tags are used in multiple industries. Producers and retailers like them because they help them reduce costs by automating inventories. Yet this undoubtedly useful technology has raised some concerns related to individual privacy and corporate espionage. Luckily, retailers can debunk RFID myths and protect their consumers' personal data by using a GS1 Privacy Impact Assessment Tool -PIA.
A skyrocketing mobile user base and state-of-the art functionalities of smartphones and tablets took shopping into an entirely new era. Those retailers and marketing teams who want to win and retain digital consumers must embrace new trends. What are they? In a nutshell, tablets are hot, all-channel retailers are in and window-shopping goes mobile.
In a constantly evolving supply chain environment, end-to-end traceability enables visibility, at the same time addressing costly, dangerous recalls and building trust among consumers. Little wonder that the global food traceability market, including tracking technologies, is expected to soar at a CAGR of 8.7 percent, reaching expected revenue of $14.1 billion by 2020. Food traceability is fast becoming a norm for all food producers worldwide as a result of consumer demands and new laws concerning food safety.
Being socially connected is a must for brands, but multiplying accounts on Facebook, Twitter or Instagram does not guarantee that a brand will successfully establish a connection with its audience. To better align with customers, at the same responding to new pressures and expectations, you need more than just any branded content distributed via one marketing channel.
Send us your number and we will call you back!
