THERE'S A FLY IN YOUR SOUP? WE CAN TELL WHERE IT CAME FROM! WELCOME TO THE WORLD OF FOOD TRACEABILITY.
This year's horsemeat scandals accentuated the lack of traceability. The discovery of horsemeat in "beef" lasagna sold by a European frozen food conglomerate revealed the uncertainty surrounding the production of frozen meals. Concerned about the safety of purchased food products, shoppers now seek traceable food. Moreover, seven out of ten businesses have welcomed regulation that places emphasis on provenance and food sustainability. Customers are concerned about food quality and safety and exporting companies are facing growing international pressure to prove that its food exports are safe to eat. Traceability is a global concern for all manufacturers.