Personalization: The art of spoiling the shopper
According to a recent survey, 1 in 5 consumers say they have encountered personalized offers and promotions in-store, while 27 percent have seen them online. Those who have had personalized shopping experiences admitted that the personalization has influenced their purchase decisions. Little wonder that majority of businesses turned to various technologies to personalize their customer experiences. Sometimes unfairly perceived as an invasion of privacy, personalization can in fact create a much better experience for shoppers.