Will interactive TV change the way we shop?
If you ever watched your favourite TV series and wondered where the characters' outfits or cars came from and with what price tag, you are in for a pleasant surprise. Apparently, it is just a question of time until you get access to this kind of information and are able to buy these items on the spot. Soon all Internet and interactive TV users will be able to purchase products that they see on a screen with just one push of a button.
