Return of print catalogue: retailers rediscover conversion-driving tool from Paper Era
Retailers of the digital age go vintage. Surrounded by new apps and cutting-edge techs, they still appreciate the value of a good old print catalogue. While Millenials may be surprised that such a retro tool even exists anymore, the printed piece is yet another touchpoint with the customer and as such must not be ignored. After all, it drives consumers to both Web and stores.
