HOW TO MAXIMIZE IMPULSE BUYING
An impulse purchase or impulse buying is an unplanned decision to buy a product or service, made just before a purchase. As a source of extra revenue, such spontaneous shopping is very desirable for any retailer. Profit generated in this category is worth fighting for. Impulse items are high-margin products which usually do not take up much space - a real godsend for any shopkeeper dreaming of a large profit generated from a relatively small retail surface.
