GOOD BYE TO STICKER PRICES: BARGAIN HUNTERS PREFER NO-HASSLE PRICING MODELS
The concept of fixed costs is a relatively recent phenomenon. Centuries ago, prices of goods were negotiated face-to-face between a buyer and a seller. Uniform prices were born at the same time as railroads and canal systems, which allowed for wider distribution of products. But pricing is on the verge of a new revolution. Given market circumstances and economic factors, marketers of the future will offer special personalized deals, with prices calculated in real time for every purchase.
