On-line banners, digital promo flyers, Social Media channels, e-mail marketing and newsletters - still minor versus the off-line promo, these set of support are constantly progressing. The 2020 pandemic is definitely boosting them. They are extremely reactive and allow fine segmentation.
Connected to the SKU unique database, all promotions seen on these young media are completing the big stream made by off-line promo.
Excellent complimentary data set, fully integrated, therefore easy to read and analyse in complement to the off-line promo.