We all know that the world is now split in two . Off line and On line.
On one side of the spectrum are Alibaba and Amazon kings of the Online part of the world.
At the opposite side giant brick and mortar retail chains are dominating for years the off line part of the world.
A urban legend predict titans battle when booths parties will invade the each other.
This present document is made for support Category Manager in the transition from one part of the world to the other.
KPIs , methodologies, dashboards are all the same , only the environment did change.
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